The Moco Gallery Museum (Modern Contemporary Museum) is located in a charming early 20th-century townhouse on Museumplein, right in the heart of Amsterdam's cultural district. While neighbors like the Rijksmuseum and Van Gogh Museum focus on classical and historical art, Moco brings a fresh, rebellious energy to the scene with its focus on modern, contemporary, and street art.
Mission & Vibe
Moco stands for inclusivity, accessibility, and social consciousness. It aims to make art approachable to a broad audience—especially younger visitors—through immersive exhibits, bold themes, and powerful messages. It frequently explores topics like consumerism, identity, politics, climate change, and human connection.
Featured Artists & Iconic Works in the Moco Gallery
🖌️ Banksy – Girl with Balloon
One of the museum’s most famous pieces, this artwork captures the delicate blend of hope and loss. The Moco Museum houses a rich collection of Banksy's works, offering rare insight into the elusive artist's messages of resistance and social commentary.
🖌️ Keith Haring – Absolut Vodka
Bold, energetic, and playful, Haring’s work represents the vibrancy of 1980s street culture. His collaboration with Absolut Vodka combines commercial and artistic worlds in a unique and accessible way.
🖌️ Andy Warhol – Dollar
A vivid, silkscreened symbol of consumer culture. Warhol’s work at Moco reveals his fascination with celebrity, capitalism, and mass production—recurring themes throughout his career.
🖌️ Yayoi Kusama – Night of Stars
Step inside a dream-like infinity room filled with glowing lights and mirrors, reflecting Kusama’s obsession with endless space, the cosmos, and the self. A powerful sensory experience.
🖌️ Studio Irma – Reflecting Forward
This immersive digital installation features neon lights, mirrors, and sound to create a multisensory journey through “connectivism”—the idea that we’re all part of something larger. It’s become a social media favorite for its photogenic, glowing geometric visuals.
Why Visit?
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Immersive & Instagram-worthy: Many exhibits are interactive, perfect for both deep reflection and striking photos.
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Unique Curation: Moco balances pop culture with strong social messages, making it both fun and meaningful.
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Artistically Diverse: From legendary names like Jean-Michel Basquiat, Damien Hirst, and JR to rising digital artists, there's something for everyone.
If you're in Amsterdam and want a museum that’s edgy, current, and unforgettable—Moco Gallery is a must.
